Font is a crucial element to any publication ever produced. More so to a magazine, a business that survives on sales to keep producing. The companies have to create covers that make you pick up their magazine from the sea of other mags that are on offer in your generic magazine selling establishment. I am going to look at two magazines that I consider to be popular in the magazine market; T3 and Heat.

T3 is a monthly technology magazine, aimed at primarily for men around 18 and above. Every cover of T3 consists of a female model in provocative clothing, the obvious indicator of the market for the magazine. This magazine isn't a Nuts or Zoo type of magazine with lots of pictures of the ladies for the lads. T3 use the attractive female to draw the male's eyes to their magazine and to continue reading what the magazine has to offer. There are two types of font on this magazine cover, we have the T3 logo font and the rest is this blocky serif font. Font colours used: gold, red, white and black. The red is for the main feature, in the largest font, gold for the logo - not too important but still stands out, white and black - don't stand out and just used for smaller captioned areas.
Heat is a weekly celebrity gossip magazine were primarily female readership. The first thing I noticed, bizarrely is how the title 'heat' is the only word that is in lower case, the rest of the font is in a striking upper case giving the sense of importance the text. Again like T3, Heat uses a large red font for the main feature. However, they also use the same red colour for the logo text. I feel this shows the popularity of the magazine, they know people will be looking for their magazine so put the title font in a stand out bright colour so the public can locate it easily. In other parts of the cover the use of text highlighting it used for words 'World exclusive' and 'Exclusive'. The 'sub stories' have uppercase white text with yellow text to emphasise certain stand out words like 'ROW' and 'HEARTBREAK', cheery. Also the notable use of a handwritten like font at the bottom of magazine in yellow saying 'TAKE THAT!'. I feel this is used to add a personal touch to the story which the demographic readers will relate too.
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